For your rich text, the principle is the same for components and linked items. This article will look at how to add structure into your rich text through examples of components. In a Rich text element – here, your items are included within the text, which requires additional work from your app to render them. To change the Rich Text format to HTML format automatically when sending an email message to Internet recipients in Microsoft Outlook 2007, you can do as following: Step 1: Click the Tools > Options. Change Rich Text to HTML when sending to Internet recipients in Outlook 2007.